Falck.dk

Lead UX

Redesign and development of a new digital platform for Falck, delivered with an agile team on weekly sprints.

Falck.dk redesigned responsive homepage with a flexible product framework. — Falck.dk — the redesigned homepage and flexible product framework.

Delivery

A total restructure of the information architecture on Falck.dk, and the development of responsive wireframes with a focus on a flexible framework for product pages and check-out flows. There was a strong focus on SEO, in close collaboration with content strategists.

The challenge

A challenging part of this project was restructuring the IA and site navigation to cater for multiple business areas and business verticals.

Falck.dk mobile product page and checkout flow. — The responsive mobile product and check-out flow.